AW '26 launch: Snug Hotel

April 25, 2026

We threw a dreamy slumber party to launch our latest collection, Snug.

What went down

With luxury hotel Hyde Melbourne Place the backdrop, we hosted 16 lifestyle, fashion and beauty content creators, each invited to capture their slumber-party shenanigans in amongst our autumn-winter collection – and what a night we had!

This was no small feat. With 4 of us from the LH team, and 3 from our super-star team at onetwo agency playing host, we arrived hours earlier to the hotel with a truck-full of bed linens, pyjamas, plush robes, cushions, throws and special gifts, each carefully selected to style 10 exquisite hotel bedrooms.

As our girls arrived and got comfortable in their rooms, we decked-out our exclusive table, reserved for an intimate dinner on the hotel's incredible rooftop terrace, Cleo .

Dinner was accompanied by plenty of bubbles, platefuls of tasty bites, and a moving speech from our marketing director Claire, who laid out the heart and soul behind our brand, as well as an overview of what went into putting our latest collection together, just so our guests could envision what they'd be slumbering in for the night ahead.

The morning after

Treated to breakfast in bed first and foremost, our well-slumbered guests were invited back to the rooftop for a phenomenal wellness session of sound healing and breath-work.

And with that, the greatest slumber soirée ever thrown, came to an end.